Japanese enterprises are attempting further expansion. Particularly, passenger cars produced in China with huge population of 560 mil. In the East Coast area, are said to be increased to 5 mil. units around 2010. Japanese enterprises are expected to acquire greater shares there. Weight and energy savings with consideration to the global environment with change of the coating process and technical innovation for health and safety to assure better human protection will be accelerated. The role played by NBC will assume greater importance in the future. Competition in the automotive industry gives rise to many innovations. Today, automobiles orchestrating the essence of the latest technologies. The most remarkable trend is : use of plastic materials is steadily expanding. For lighter weight, safety and design enhancement, the technical innovation is in an urgent needs. To fulfill these purposes the coating technology has to enhance the quality of plastic functional materials. Nippon Bee Chemical will lead in technical innovations responding to customers' needs.