NBC has promoted its site strategy in line with the overseas expansion of Japanese automotive makers. NBC is gaining high praise by providing quality and service at its overseas sites just as it does in Japan, based on the social trust it has built through Japanese operations. NBC established a joint venture in South Korea in 1990, and 100% subsidiary company in Thailand in 1998. In China, the largest market in the world, NBC has set up local production companies in Guangzhou, Changchun, Tianjin, Wuhan and Nanking, through the partnership with the local production company it established in Taiwan in 1995. In 2005, NBC opened a sales site in Shanghai, and established a system for the total management of its group companies. Based on this business model, the Company is promoting the establishment of a powerful business network covering the entire Southeast Asia, India, Turkey, Pakistan, Australia and other countries, to expand its sales step by step. In North America and Europe, where interest is high in the global environment, and where there are strict environmental regulations, environment-friendly technologies are one of the top priorities for business operations, along with quality and cost. NBC has established a specialized R&D company in Lancing (USA), and promotes joint global research activities with Nippon Paint (NBC's parent company), which provide excellent know-how, as well as other research institutions. NBC thus responds to R&D needs stemming from daily technological innovations, and seeks to establish more advanced technologies. Based on the above achievements, NBC is promoting business at its sites across the world, targeting not only automotive makers in Japan, but also their major competitors in North America and Europe. The Company has also expanded to South Korean automotive makers, which are showing remarkable growth. NBC will continue to join forces in expanding its top share in automotive plastic coating, seeking the "Global No.1" position.